What is SEO

Search Engine Optimisation (or SEO for short) is a series of methods used to drive qualified traffic to your site. Sophisticated search engines use ‘algorithms’ to determine and display the most relevant results when a user types in a search. Certain strategies, like the clever use of domain names, appropriate website architecture, well positioned and thought out keywords, linkage from other relevant websites and a wide range of other factors,will each contribute to the success of a website.

Most websites are like a billboard in the desert

Why is SEO Important

The majority of web traffic is driven by the major commercial search engines – Google, Bing and Yahoo. If your site cannot be found by any of these search engines, your content cannot be “crawled” to be put into the search engine databases, youtherefore miss out on the incredible opportunities available to websites, and their vital role as a key marketing asset.

The most important part of an SEO strategy is identifying the most highly-used “keywords”  in a search engine that relate to your business, and ensuring that your site appears on the first page when people search for those keywords.

With millions of websites competing for attention, it is imperative to ensure your site is being found, and for the right search terms.